Privacy policy

Last updated: March 13, 2025

This Privacy Policy describes how Asgard Ventures LLC, doing business as "Designing Backyards" ("Site", "we", "us", or "our"), collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from designingbackyards.com (the "Site") or otherwise communicate with us regarding the Site (collectively, the "Services"). "You" and "your" refer to users of the Services, whether customers, visitors, or others whose data we collect under this Privacy Policy.

Please read this Privacy Policy carefully. By using our Services, you agree to the collection, use, and disclosure of your information as described. If you do not agree, please do not access or use our Services.

Disclaimer: The logos, trademarks, and brand names of products such as FireMagic, American Outdoor Grill, and others on this website are used solely for identification. Designing Backyards is an independent online-only retailer and is not officially affiliated with, licensed by, or endorsed by these brands.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Updates will reflect changes to our practices or for operational, legal, or regulatory reasons. We will update the “Last updated” date and post the revised version on the Site.

How We Collect and Use Your Personal Information

We collect personal information from various sources, depending on how you interact with us. This includes data we collect directly, automatically, or from third parties.

We also use your data to communicate with you, provide or improve our Services, comply with legal obligations, enforce our terms, and protect our rights and users.

What Personal Information We Collect

"Personal information" refers to information that identifies or relates to you. We may collect:

Information We Collect Directly from You

Contact details: name, address, phone number, and email
Order information: billing/shipping address, payment confirmation
Account information: username, password, security details
Support info: messages or inquiries you send us

Some features may not function if you choose not to provide this information.

Information We Collect About Your Usage

We may automatically collect certain data ("Usage Data") via cookies, pixels, and similar technologies. This includes device type, browser, IP address, network details, and how you use our Site.

Information We Obtain from Third Parties

We may receive information from third parties, including:

Service providers (e.g., Shopify)
Payment processors (e.g., card/bank info)
Analytics and advertising partners (via pixels, SDKs, cookies)

This data will be treated per this Privacy Policy. Also see Third Party Websites and Links.

How We Use Your Personal Information

Providing Products and Services: including payments, orders, shipping, returns, and account management
Marketing and Advertising: promotional emails, SMS, ads on-site and elsewhere
Security and Fraud Prevention: detect and act on fraud, illegal activity, or breaches
Communication & Service Improvement: customer support and better service delivery

Cookies

We use Cookies to improve user experience and analyze interactions. Learn more here: Shopify Cookies Policy.

Cookies can be managed via browser settings. Disabling them may impact your experience. We also support Global Privacy Control (GPC) signals. Learn more at https://globalprivacycontrol.org/.

How We Disclose Personal Information

We may disclose personal information in the following cases:

To vendors and service providers
To business and marketing partners
At your request or with your consent
Within our corporate group
During mergers, legal processes, or protection of rights

Categories Disclosed in the Past 12 Months:

Identifiers (name, email, phone)
Customer Records (contact and order details)
Commercial information (order history)
Internet/network activity (Usage Data)
Geolocation data (IP-based)

Categories of Recipients:

Vendors and third-party service providers
Marketing and business partners
Affiliates

We do not use sensitive personal info for profiling without your consent.

Sales and Sharing

We have shared the following data categories for advertising purposes over the past 12 months:

Category of Personal Information	Recipients
Identifiers (e.g., name, email)	Marketing partners
Commercial info (e.g., order history)	Marketing partners
Usage Data	Marketing partners

User Generated Content

Any content you post publicly (e.g., reviews) is visible to others. We’re not responsible for third-party use or access.

Third Party Websites and Links

We’re not responsible for third-party sites or how they handle your data. Please review their privacy policies independently.

Children’s Data

We don’t knowingly collect data from children. If you believe your child provided us information, contact us to request deletion.

Security and Retention

We use appropriate security measures, but no method is 100% secure. Data retention depends on legal, operational, and contractual needs.

Your Rights

Access / Know: Request a copy of your data
Delete: Ask for data to be deleted
Correct: Fix inaccurate data
Portability: Transfer your data
Restrict Processing: Limit how we use your data
Withdraw Consent: Where consent applies
Appeal: If we reject your request
Communication Preferences:
To opt out of SMS messages at any time, reply STOP to any text message from us.

You can exercise these rights via our website or by contacting us. We may verify your identity before processing requests.

Complaints

International Users

We may store and process your data outside your country. Transfers are done under legal safeguards like Standard Contractual Clauses (SCCs).

Contact

Email: support@designingbackyards.com

Phone: (973) 397 5359

Office Hours: 9AM–5PM EST (Monday to Friday)

Live Chat: Available on our website during business hours

Privacy policy

Changes to This Privacy Policy